Web 2.0: Here To Stay? All It’s Cracked Up To Be?

Jim Hedger recently wrote a nice little blog post on the realities of Web 2.0. He said two things that I think are noteworthy:

(Web3.0 is already here actually. 3.0 is in its incubation stage but it will emerge by 2010. Its larvae were named TIVO, HDTV, dark-fiber and broadband)

The interesting thing that I find about the terminologies of the Web is that they tend to discount everything before the big dot com bust. Was that Web 1.0 or is Web 1.0 everything that happened before Web 2.0? When did Web 2.0 begin, actually? In reality, the terms are almost undefinable.

They’re not really concretes. They’re principles, which, if really principles, are unmoving. But certain of them didn’t exist before certain movers and shakers arrived on the scene. It can almost be gospel that Web 2.0 didn’t happen, and couldn’t have, until Google arrived. Even still, some of the elements of Web 2.0 were around before Google, or before Google employed them.

If the dividing line for Web 1.0 and Web 2.0 was the dot com bubble bursting in 2000-2001, then we could say that it’s about time for the next stage of development. Web 3.0 is here. But what is it? Is it simply the incorporation of multimedia elements with the interactive nature of Web 2.0?

Web 2.0 advocates have been saying for several years now that if you aren’t on their bandwagon then you’ll get left behind. But, as Hedger points out, you don’t have to use the elements of Web 2.0 to succeed online. Some things just don’t make sense for all webmasters or websites. I suspect this proclamation will be just as true for Web 3.0. It may be here, or on the horizon, but it will be awhile before most of us are affected by it and even those who are affected may not necessary need to be users to benefit entirely. Brace yourself. The Web is about to get a lot more complicated.

So what was the second thing Hedger said that was incredible?

Web2.0 is full of next-big-things, most of which will not be around at all next year.

Hedger has a way of telling the truth in the plainest language possible. Web 2.0 is mostly hype. It’s just a way for techies to feel superior by talking over everyone else’s heads. Then they sell the hype and make a buck or two. Most of the Web 2.0 elements aren’t necessary for most Web users. They’re cool and, yes, you can benefit from them if used wisely. But you may not need to use them at all to profit from your business on the Web. The same will be true of the next stage of Web development. Savvy business owners will sift through the hype and use only what is necessary for the growth of their business.

Stick to the basics and you can’t go wrong. What are the basics? Whether Web 1.0, Web 2.0 or Web 3.0, content is still king and SEO is original content done well.

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