Is Your Focus On Quality Links, Or Quantity?

Everywhere you look these days you see webmasters and business owners clamoring over each other’s backs for highly valued links. But most of them can’t define high value links. I’m not sure I can.

But I do know what they are not.

  • They aren’t links from your blog to your website
  • They aren’t links in the resource box of your 25 articles at ABC Directory
  • They aren’t the 250 reciprocal links you’ve built in the last year-and-a-half
  • They aren’t the 15 triangular links you devised with your link buddies in order to fool the search engines
  • They aren’t the PPC ads you’re buying
  • They aren’t the advertising you purchase in your cousin’s ezine every month
  • They aren’t the 14 directories you joined last year

Well, I hope you get the point. This doesn’t mean you shouldn’t try to get links in to your website, but you have to ask yourself some tough questions. Why do you want links in the first place?

Now that everyone knows the search engines rank websites according to keywords and links everyone wants to focus on links. But are you even sure you’ve maximized your keyword value? Chances are, you haven’t.

Secondly, I’ve seen websites with thousands of inbound links not do nearly as well at the search engines as other sites with only 30 or 40 links. That’s because link quality is a huge determinant. Hint: Not everyone can achieve the highest quality in links.

The problem with most link building strategies is that few link building specialists can define a high quality link. Everyone seems to be trying for the most links, and not very many website owners are getting that many good links. But there’s not any evidence that you even need inbound links to run an Internet business. You just need a sound marketing plan that includes where you intend to get your traffic from, what quality content they will see when they get to your website, and how you intend to convert that traffic to sales.

The Internet is all about marketing. Just like off line. With television advertising, if your eyes are set on how many people will see your ad then your focus is wrong. You should be focusing on producing a high quality commercial that will drive people to your store. And you’d better hope that commercial seen by 1,000 people is effective. If you only get 10% of the viewers of that commercial versus 1% of the commercial seen by 10,000 people then your much better off (because you probably spent less money on the commercial seen by fewer people). The same principals apply to the Web. You better hope your marketing to the right people because if you’re not, all the links in the world won’t help you.

Leave a Reply

Your email address will not be published.